It’s time to get creative when marketing your business during COVID-19 with these six branded promotional product kit ideas.
Ok folks – here’s what may be a little-known fact. There are more than 100,000 promotional items that can be branded with your company logo and that are available to each and every business – large or small. Depending on your budget and timeline there is literally an option for everyone. The sky is the limit.
It’s true that many of those wonderful physical events we’ve been accustomed to in the past are temporarily on hold. Trade shows, industry conferences and workshops, group meetings, customer appreciation and company events feel like a thing of the past. But there are ways to get and keep your brand in front of your customers and employees.
Before we share six promotional product kit ideas for marketing your business during Covid-19, consider the following planning tips first.
- Know your demographic – it’s important to know who will be receiving your branded promotional products and their likely interests. While there are many products that everyone will enjoy, it’s always good to be mindful of who is receiving it.
- Know your budget – so your vendor can help you pick the best options for your project. Prices can vary widely so it’s important to have your target quantity and budget.
- Quantity matters – and speaking of quantity, promotional products usually have minimum order requirements so this needs to be taken into consideration when planning your project.
At Associated Printing & Marketing Solutions we’ve seen some interesting projects come through our doors during these crazy times. Here are some of the latest trends and some interesting ideas for using promotional products for marketing your business during COVID.
The kit ideas below can be comprised of one or two items or more depending on your budget and quantity. Our company also offers individualized pack and ship services helping you take your project from planning all the way to your customers front door.
Idea 1: The COVID-19 WFH Survival Kit
Many of us are stuck at home right now living what I refer to as COVID-19 Groundhog Day. Since work from home is here to stay for the foreseeable future, an employee or customer care package may be just what the doctor ordered. Consider including some combination of:
- blanket
- coffee mug
- water bottle
- lip balm
- sweatshirt
- socks
- chip clip
- hand sanitizer
Idea 2: The COVID-19 “Back to School” or “Back to Work” Kit
For those who find themselves heading back to the office or teaching from a desk in an empty classroom, help ease the transition with a “Back to School” or “Back to Work” kit. Consider starting with a reusable, branded pouch, tote or backpack and include some combination of:
- hand sanitizer
- to-go pack of sanitizing wipes
- cloth face mask
- pen
- note pad
Idea 3: The WFH Desk Kit
I don’t know about you but I’ve spent a lot of time and a little bit of money making sure my home office is set up so I can be as efficient as possible while I work from home. The work from home desk kit can be small or large and is a great gift to keep your brand front and center every day.
- pen
- Post It notes
- note pads
- pencil and paper clip holder
- jump drive
- desk game
- electronic cord organizer
- stress ball
Idea 4: The On the Go Safe Travel Kit
For those who have to remain on the go and brave the roads and highways, trains and planes, here are a few items to make travel easier and help keep you safe.
- pop socket
- touchless door opener
- car cell phone holder
- electronics cord organizer
- face mask
- hand sanitizer
- to-go sanitizing wipes
- tumbler
- backpack
- messenger bag
Idea 5: Get Out and Play Kit
Keeping joy in the lives of our family and children is important when there is so much uncertainty at hand. Consider fun items such as:
- stress balls
- t-shirts
- sweatshirts (since the weather is getting cooler)
- golf balls and towels
- water bottles
- koozies
- to-go cups
- lip balm
- hats
- frisbees
- sunscreen
Idea 6: Small Business Customer Appreciation Kit
If you customer base is mostly small businesses, think in terms of how they operate day in and day out and what might be appreciated.
- coffee mugs
- post it notes
- business card holders
- personalized note pads
Like I said, there are many options to market your business during COVID so let’s talk and get creative!
Let the team at Associated Printing & Marketing Solutions help plan your promotional project from selecting the right products to packaging and shipping. No matter who they are and where they are located, we can help get your brand in their hands!
